DEEP SCROLLING MOVEMENT - CULTURAL DISSEMINATION ON THE SOCIAL NETWORKS (ART, SCULPTURE, DESIGN)

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This customer received 129 logo designs from 58 designers. They chose this logo design from step forward 2 as the winning design.
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Logo Design Brief
According to research by the American Academy of Pediatrics the number of cases of acute depression has increased exponentially in recent years in line with the type and frequency of content consumed on social networks: beautiful women, rappers, influencers, expensive footwear… all things that increase our sense of inadequacy, make us aspire to pre-packaged lifestyles and distract us from the things the really want whether that’s sentimental, personal or professional.We’ve transformed the simple scrolling gesture into a perpetual and daily masochistic ritual.So as someone who works in this digital reality, I feel compelled to do something about this silent problem.Deep Scrolling is an artistic, social movement that aims to positively change our relationship with social networks by transforming them into an inspiring and therapeutic habit. A new digital lifestyle: Unfollow people who post useless stuff and start following people who post art.In this way, art can finally return to where it was before and take us to unexplored corners of our souls, places that are so deep they can often only be accessed through images.It’s a new way of conceiving a movement because it didn’t start with a group of artists with the same vision but from the collective artistic needs of anyone and everyone including those with the most distant points of view.Becoming a Deep Scroller is simple, but it requires determination and precision, using social media as a cure and not a condemnation.The actions you need to take:- Stop following all those profiles that create unrealistic aspirations, a sense of frustration, and dissatisfaction that inhibits you from discovering your true nature.- Open yourself up to a new way to conceiving human artistic endeavours, the most profound expression of man’s subconscious desire to take us to places our minds are not used to navigating, bringing new energy to our connected neurons so we may observe the effect this exerts over time.- Start following Art profiles, or anyone who posts art. This could be visual, contemporary, historical, literal or cinematic. Artists themselves or third parties, start following whoever posts content you feel could be deeply useful for your daily inner revolution.- Become promoters of beauty by sharing content on your own social profiles that you would like to be as useful to others as they were for you, thus becoming useful profiles to follow and bringing back a more human meaning to the now digitized word "Sharing"- Use the Hashtag #DEEPSCROLLING for each of your artistic sharing actions, so that the next Deep Scroller can follow the Hashtag itself and receive your purposeful input into the universe. In the hope that this initiative is transformed into a gateway towards a new dimension made of love, creativity and the desire to explore oneself.Personally, to help you, I’m going to dedicate some of my Instagram Stories to recommending contemporary artists that I find particularly stimulating. I hope they will resonate with your own frequencies, and wish you the most incredible journey towards what’s most appropriate for you.
Target Market(s)
DESIGN/ART
Industry/Entity Type
Artists
Logo Text
DEEP SCROLLING
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- bebas neu
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - can include the word "movement" as an optional.
- - I need it to be clean.
- - HAD TO BE EMOTIONAL
- -HAD TO STAI IN A CIRCLE
- - must be compact, well visible within the image of the instagram profile (which is circular)
- - clearly visible as the background of an event, we want the deep scrolling movement to become "the TEDx of the art world"
Nice to have
- - the "#"
- - A NEW PLANET OF DESIGN AND ART
- - IMAGE TAHT PRODUCE A SENSE OF DEEP/EXPLORATION
- - font "bebas neu" at the moment is used as a temporar logo , I feel this font good but I'm open to changes
- - A martphone outline
Should not have
- icons with brushes or palettes
- It had to be elegant, no funny.
- I suggest to see the website