• €200

• 46 designs

• 21 designers

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Logo Design Brief

Friday, 1. March 2019 11:28 BACKGROUND 60 years ago, CRB was founded by associations of the architecture and construction industry as an organization and network to develop uniform building standards. In recent years, CRB has transformed from a "standards" publisher to a data supplier and is now evolving to becoming a "digital" company. The approximately 70 employees with more than 200 experts are constantly working on the development and revision of the standards that the 5000 members use in software programs for their work. Further details on the website: www.crb.ch ORDER For the 60th anniversary a signet is to be created, which can be used in brochures, social media posts, webpage, member magazine and reports. REQUIREMENTS MUST> 60 years embedded as digits / characters in the logo> Signet in D, F, I or multilingual version> Signet format positive and negative> Use in color and black / white possible> Possibility to use the logo also very small> Signet should be clear (Bauhaus design), security, express confidence> Signet should not be playful and unruly> Show advanced standardization & network organization> In combination with the CRB logo , but can also be displayed alone without a CD logo> Fits to existing Print / Web appearance> Fits to new style guide / colors (new web page from June) TARGET> Network / community organization POSSIBLE CREATIVE APPROACHES> Use of lines / line element ( eg 60 years logo in between)> Connection to the line element as a kind Milestones with period of time in past, present and future (Timeline hint) OPTIONS a) Version D, F, I or possibly multilingual version? b) A claim can be proposed as an option c) The customer magazine has a series of 60-year reports. Optionally, the signet with the title "Series" has to be added. DEFINITIONS - Existing company logo - Existing logo's / Icon-Stlye - Existing webpage - New web style guide with files "sample pages web design" and "fonts & colors" which will be used from June. - Example screen "Insert line element"

Target Market(s)

Architects & Engineers

Industry/Entity Type

Architect

Logo Text

60 Jahre (GER), ans (FR), anni (IT), (CRB)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• > "60 years" as numbers / characters embedded in the signet> Sign in FR, IT or multilingual version> Signet format positive and negative> Possibility in color and black / white> Possibility to use the signet in small format> Signet should Express clarity (Bauhaus design), security, trust> Signet must not be playful and unruly> Express advanced Standardization & Network Organization> In combination with the CRB logo and line element, but so on its own without a logo> Suitable for existing print / web appearance> Suitable for new styleguide / colors (new webpage from June)

Nice to have

• - Express Network / Community Organization - Creative Proposals a) Integrated 60 into the line element b) Numbers designed with Line element c) Numbers designed with Line element and sling to the vertical line element

Should not have

• Too much colors If new orange CD color, than very discreet

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Files

Download all files - 4.0 MB