• US$240

• 173 designs

• 93 designers

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Logo Design Brief

We are a 30 year-old education business that is re-branding under new ownership and need a logo for our new name: Strive. Our products help students and adults explore and pursue well-matched careers.

Needs to be modern but not too techie, as there is a strong humane element to what we are about;

Needs to suit both consumer and institutional contexts/markets;

Needs to express aspiration, optimism, possibility, fulfillment;

Cannot seem elite/elitist as we help those pursuing trade certifications all the way to graduate programs;

Should convey quality, excellence, "premium-ness";, but without being elitist and inaccessible);

Should convey "nimble-ness" and agility (as opposed to corporate weightiness), but also can't be too lightweight or whimsical.

Our thoughts on colors:

- the purple on one of our products: https://www.careerexplorer.com/
- Light-medium blues
- Medium oranges
- Medium greens that aren't too saturated or too pale and wispy

Do not want deep/dark blues, reds, black or browns.

Logo Text

Stryve

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to be modern but not too techie, as there is a strong humane element to what we are about;
• Needs to suit both consumer and institutional contexts/markets;
• Needs to express aspiration, optimism, possibility, fulfillment;

Nice to have

• Should convey quality, excellence, "premium-ness", but without being elitist and inaccessible);
• Should convey "nimble-ness" and agility (as opposed to corporate weightiness), but also cannot be too lightweight or whimsical.

Should not have

• Cannot seem elite/elitist as we help those pursuing trade certifications all the way to graduate programs;