A CPG food company needs to improve its Logo
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This customer received 130 logo designs from 56 designers. They chose this logo design from DesignLima as the winning design.
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We need to improve on a current logo for a food company that produces and sells Asian style specialty meats in retail stores to consumers. Our products are meats marinated with Authentic Korean BBQ sauce. Our main message is “Authentic” Korean/Asian style meats.
I’m attaching our current logo (red box with white letters). Also attaching an image of what a typical Korean BBQ experience is like at a restaurant. I would also like to try incorporating an image or icon that symbolizes KBBQ into the logo; attaching a sample illustration of a typical bbq grill used at KBBQ restaurant.
Target Market(s)
Consumers looking for authentic Korean BBQ style meat items at retail stores.
Industry/Entity Type
Retail
Logo Text
KBBQ Meat Company
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "KBBQ Meat Company"
Nice to have
- Somehow incorporate a symbol that represents KBBQ into the logo. I used the Korean BBQ grill as an example. Can be anything.
- Would like the logo to look modern and authentic (as in authentic Asian/Korean Food) at same time.
- Try different fonts for "BBQ"