Relaunch / redesign online store

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This customer received 35 web designs from 10 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We want to refresh our existing online store and have a clear, bright, modern and disgusting template. We are running an online store for fireplaces and chimneys. Our positioning in the market is recognized as a specialist for fireplaces. Due to the fact that the products are costy, we need to send the message that we are trustful. The goal is to make the page look fresh and modern again, without being too posh. In the actual desing there are too many elements like sliders, etc. It is overloaded with information and may overwhelm the user. The elements given in the header and footer, etc. Elements that you can delete are: Tile with "Sure because certified "In it," Save coupon now "," our top sellers for you ", Elements under" Worth knowing ". The store has several types of landing pages. Here is an example for each type of landing page: Home: firedepot.de Category: https://www.feuerdepot.de/kaminofen Product: https://www.feuerdepot.de/kaminofen/kaminofen-justus-ohio-6 -kw.html Content: https://www.feuerdepot.de/kaminofen-aufbauservice-anschluss Please give us an idea of every landing page type. Think about the mobile look of the design. The design has become easy to use for a responsive template. The clickable elements as links, buttons, etc. have to be enough and clear to recognize by the user. Generally speaking, we want to make the site firedepot.de look up to date again. The actual design is about 10 years old. A modern template should use more of the width of screens. So, the left, font size etc. should be bigger and more up to date looking. So, the design should be less dark than it is now. The colors used for the new look should match the logo color and style but we are not narrowed to some special colors. Here you have space for creativity. Here are some keywords which should match your design: cozy, warm, professional, clear, good price-performance ratio, trustful, state of the art, our target group is 45 years of age. We are looking forward to your design.
Target Market(s)
germany
Number of Pages Required
4 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The elements like menu structre, links and content on the pages have as a part of the new design. The sliders are now on the main home can be completely deleted.