• US$150

• 83 designs

• 35 designers

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Logo Design Brief

Looking for a kennel logo and also a branding image for my Australian Shepherd Kennel. I can not stress how important getting the dog right here is. Text is all good and well but I really want a sound and accurate interpretation of an Australian Shepherd. I am looking for something energized, lively and in line art form that can go onto merchandise such as a cap as well as work for my website as my logo. The dog needs to stand alone away from the text for things like caps and clothes because you can not have kennel names on items in a lot of competitions. I have included some images of Aussies that I consider are balanced as well as under movement. This a docked breed so no tails on the dogs. I like the example of the bull, fox and horse because it shows what you can do with lines to make a dynamic image. Here are some links to correct balanced drawings of Aussies so you can get an idea of proportions and balance.

http://www.enphaze.com/LOGOS/index.htm

https://www.facebook.com/168557513165289/photos/a.321510174536688/1478427645511596/?type=3&theater

https://www.facebook.com/168557513165289/photos/a.169214206432953/1478414905512870/?type=1&theater

I have also included a copy of my latest ad so you can see an Aussie working in different areas.I prefer front facing ears not flying away unless say jumping over a jump like example but in general forward facing please.The black and white sketch really shows correct movement as well as the ASCU line art image. I really love the dynamic feel of the bull line art image and "the hunt" logo idea. I am looking for something with a Japanese line art feel to it like the bird image and the waves, thicker and thin lines. The Dog is the main thing in this and the text is secondary and can be I believe worked into a really good design.

Target Market(s)

Advertising, training, clothing and promotions

Logo Text

IvoryIsle <with and without> Australian Shepherd

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be in a line art style, dog must be able to stand alone with and without text. Dogs must be docked (no tails) and looked like an Australian Shepherd, examples and images given. Happy to provide more if needed. May have some grey not looking for colour.

Nice to have

• Simple and dynamic.

Should not have

• No colour or Tail or picked ears. READ THE BRIEF!

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Files

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