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Tourphone - an app for audio streaming during guided tours
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This customer received 96 logo designs from 45 designers. They chose this logo design from mun251995 as the winning design.
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US$150
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96 designs
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45 designers
Logo Design Brief
We need a logo design for a brand new product that would disrupt the market of communication devices connecting guides with tourists during guided tours. Tourphone is an application that turns smartphones into transmitters for guided and receivers for tourists making radio guides and similar hardware obsolete. No more special equipment, utmost mobility, new interactive tools. We would like to see designs that communicate innovation, mobility, freedom, simplicity, speed and lightness. No specific colour preferences, but not black & white.
Updates
It would be nice to explore an idea of a kite as a symbol of lightness and freedom. Suitcases, navigation arrows, phones, waves are all too straightforward associations. I have attached the current logo to the brief. It has been developed some time ago but we want it to be redesigned. The idea with a kite is attractive but the design of the current logo is not good because of thin lines which are difficult to use.
Added Monday, February 18, 2019
Since it is related to guided tours, not travel, please no suitcases, planes, helicopters, palm trees, or geolocation symbols.
Added Monday, February 18, 2019
Target Market(s)
Travel agencies, cruise companies, guides, museums
Industry/Entity Type
Tour
Logo Text
TOURPHONE in latin version, ТУРФОН in cyrillic version. Both version should be usable.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Portray a modern, innovative, fresh and brave image, with a feeling of being user-friendly
- Key associations: innovation, mobility, freedom, simplicity, speed and lightness
Nice to have
- It would be nice to explore an idea of a kite as a symbol of lightness and freedom. There is the current version of the logo attached that we want to redesign, because thin lines are hard to use.
Should not have
- Too many colors, not black&white
- Since it is related to guided tours, not travel, please no suitcases, planes, helicopters, palm trees, or geolocation symbols.