• A$120

• 10 designs

• 4 designers

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Label Design Brief

We need a new label design for our honey jars. Previous label was very amateurish and we need a new more professional look. We are also changing name to Beesou; which means kiss in French. The label should be simple, fluid, with simple drawings of flowers, bees in the décor reflecting the minimal process we use in producing our honey.
I would like to use my profile (curly/afro hair) (that people can recognise ) that connects with bees. The colour scheme should be warm sun, yellow or orange without too many colours or heavy background.

Label size: 200 mm x 60 mm
there are two variantes of the label, one with 1kg and the other with 500g
More information in the attached brief.

Target Market(s)

customer looking for locally produced honey vs commercial supermarket honey. Product sold mostly through word of mouth

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Included in the brief as per food label requirement

Nice to have

• curve, flowy font for brand name
• Brand means kiss, so connection with bees is important.

Should not have

• heavy background colors

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Files

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