Company logo
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This customer received 82 logo designs from 37 designers. They chose this logo design from T I K H E - L M W as the winning design.
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The company name means 'Paris Research'
We need a logo for this new market research company i.e. it researches and collects that from amongst individuals or professionals. What makes it special is that these are then turned into pin-sharp insights and recommendations which tell our client how to develop their idea so as to increase take-up amongst the intended audience.
The company operates in social/non-commercial sectors (such as citizen safety and professional accreditation) and works mainly with European clients and with the European Commission in particular.
Please avoid any references to Paris or France (or any specific country) in the graphics. This is very much an international-facing company.
Please ensure that the font used is something that is freely available or that can be purchased for use in written materials.
The mood to be conveyed should be reliable, of value and insightful. Not too whacky please as it is a relatively conservative industry but a hint of creative is fine!
In terms of colours I would probably avoid the softer ones (yellow, pink..). The colour palette will be used to present results to executive board members so please go with something a tad more conventional
The company name can be a mix of lower case or upper case or upper case only - no preference there
The logo will generally be used on a white background
Target Market(s)
Decision-makers (Director-level) in Commercial or Academic organisations,
Industry/Entity Type
Market Research
Logo Text
Paris Etudes
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Font must be something that can be found freely or bought or use in documents and presentations
- A design that conveys a modern, client-friendly company that delivers razor-sharp insights
- Design should be easy to use on a white background
- Please see Project Description for full information.
Should not have
- Any references to Paris or France in the graphic
- Graphic must not be too whacky
- Graphic must not reference fast-moving consumer goods e.g. foodstuffs,
- No soft colours e.g. pink or orange