• A$150

• 143 designs

• 67 designers

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Logo Design Brief

Overview: the logo is being used to represent 'Fitpup' a dog walking and sitting business with a difference because dogs are taken out for adventures in local parks, creeks and beaches via car rather than being walked in the local neighbourhood. The two main messages we would like to convey in the logo are 1. Happiness (we would like to logo to invoke emotion) 2. Active (we would like the logo to show an active dog e.g. jumping mid air with all four paws in the air). We would like a simple logo that can be used across all platforms. It also needs to be relatable for dog owners.Target market: professionals that work and are not able to exercise their animals in the day. This includes owners of 'fur babies' that are typically aged between 25 to 50 years.Design preferences: clean, clear and simple. I would like something that stands out from the crowd. The business is running in Cairns, north Queensland and typical logos used are outdated. I am open to suggestions on style and colour but need to logo to be instantly recognisable as a dog walking business. No leads in the logo please. Colours that stand out and invoke trust would be best.

Target Market(s)

Young professionals

Logo Text

Fitpup

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Active dog without a leash and an element showing the dog is outdoors eg water, tree, ball. The service includes running, swimming and playing through socialisation with other dogs.

Nice to have

• Creativity

Should not have

• Just text, lead, person, love hearts

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Files

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