• US$150

• 83 designs

• 51 designers

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Logo Design Brief

Create a logo for a new shuttle service – North Shore Wave, operated by a non-profit transportation management association (TMA). A TMA is a membership based, public-private partnership of businesses, community organizations & municipalities that are joined together as a group for the purpose of providing and promoting transportation options that reduce traffic congestion and improve air quality. The shuttle will connect employees, residents, and customers who commute between the commuter rail station, office parks, and mixed-use (retail, residential, and employment) developments located in the coastal communities of Beverly, MA and Danvers, MA (approximately 15 miles north of Boston, MA) – a historic area noted for being in the forefront of early manufacturing, while still retaining its coastal character and nautical heritage.

The overall look of the logo should be something that evokes flow and movement / motion (reflective of transit, wave, etc.) We are looking for something modern and approachable but still professional. The service will be operated by the North Shore TMA (see attached logo). Designer to choose colors to be used in the design, but should be compatible with or complementary to North Shore TMA logo colors in order to coordinate with and be identifiable as a distinct service operated by the North Shore TMA.

Target Market(s)

People who live near or take the commuter rail to/from office parks, and mixed-use (retail, residential, and employment) developments located in the coastal communities of Beverly, MA and Danvers, MA (approximately 15 miles north of Boston, MA).

Logo Text

North Shore Wave

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are about mobility, accessibility and connecting people to/from where they live, work and play- having a visual in the logo that represents this is desired. This will likely go on an app and merchandise so it should be something that will print well. The logo should coordinate with and be identifiable as a distinct service operated by the North Shore TMA.

Nice to have

• Something eye catching that invokes movement, connectivity, and flow.

Should not have

• Nothing too serious, or corporate looking.

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