• US$390

• 327 designs

• 163 designers

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Logo Design Brief

Here's a project to highlight your creativity in an expressive, yet restrained and elegant way!We need a new logo for a global brand based in the United States called QDaptive. (both the Q and the D may be uppercase, depending on whether that 'works' in the design - either/both could be Lowercase - be creative please!).Our company is focused on providing advanced analytics to healthcare companies. We have already designed and implemented an advanced, adaptive payer quantification tool for pricing pharmaceuticals. We combine pharmaceutical market access and advanced Mathematics and computer learning technologies to help our (business) clients.We want to create an approachable, clear, executive-facing, brand. The Founders prefer either Word or Combination logo designs. We've had two thoughts - one includes a Shell design (either as part of the Q or adjacent to it) - a nautilus or similar (?)Another thought would be to include some sort of computer motherboard (non-cheesy, inventive elements) to either replace or enhance the Q - perhaps balancing BOTH of these design elements via the Q and the D is too much? (we're not designers, but will leave that to the professionals). Gold 'circuits' creating the Q against a green background might also look interesting.Other creative approaches are WELCOME - please keep in mind that our clients are high level executives, boards of directors, investors, and major pharmaceutical companies - we NEED a brand that can fit in seamlessly with this clientele.Color preferences - please avoid light green, yellow, orange, magenta, or light purple for the MAIN color elements (as contrasting elements potentially OKAY)Fonts should be clean, easy to read, and not 'fancy' or decorative. The MORE recognizable the brand is, contrasted with the LESS brain power it takes to process - the better. Logo to be used on marketing collateral, webpage, and MOSTLY Microsoft PowerPoint materials - it MUST look good against a white or other light colored background

Target Market(s)

Senior Executives, Pharmaceutical companies, Investors, Members of the Board

Industry/Entity Type

Pharmaceutical

Logo Text

QDaptive

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be clean, memorable, and easy to read - looking for either a wordmark or combination mark

Nice to have

• a nice touch of design - subtle color repeating as a minor design element - like a color from the graphic repeating in the dot of the i or cross of the T
• Some sort of graphic that ties into what we're doing - I've suggested a nautilus shell or some sort of computer circuit(?)

Should not have

• Do NOT want a Symbolic mark
• Can't be OVER designed, over thought, or hard to read
• no cursive fonts! - keep it simple and elegant please