Chicken spice packaging and logo design
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This customer received 78 logo designs from 22 designers. They chose this logo design from Birdcage as the winning design.
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Logo Design Brief
****PLEASE READ THE END SECTION TO.CLARIFY FUTURE BUSINESS FIR SELECTED DESIGNER***
The business name is Tender Lovin' ChickenThe slogan is Coz we all need a little TLC.We will be needing a few images and a logo design. Image 1- a chicken, this will be our logo imageImage 2- 2 chickens nudging elbows plaufully (the mild spice mix) "just friends" Image 3- 2 chickens looking flirty toward eachother (medium spice mix) "getting romantic"Image 4- 2 chickens doing a tango stance or dip (for our hot mix) "hot and spicy"These all need to be fun and family friendly to be on shelves in supermarkets.My hubby is a very light hearted personality and we just want something to represent that an to give people a laugh as well but also sophisticated to be taken seriously :)I have been playing with some of the design your own logo things so I will send through a few so u can see colors we are thinking. I like the style of chicken in the logos I tried...more of a line drawing not realistic (wasn't much to choose from lol) an I have no idea how to draw my own lolWe have also had a feiend draw up what a realistic chicken with our preferred logo would look like. Its a little agressive looking for my liking but interested to see something like this as well
***TO CLARIFY*** . Budget is just for logo then if I find something very Similar to the images I have attached (I love the circle one but wanted a slightly more "eye catching chicken" not really animated)
And if I love the image I will get that person to design the other 3 images for packaging (3 different packets for 3 different levels of spice. But I really need someone who will be able to pull off the other 3 images. That is the main thing and I guess why I put it in the brief :)
IF YOU ARE UNABLE TO DESIGN THE OTHER 3 IMAGES WELL AND SO IT HAS CONTINUITY OF CHICKEN PLEASE DONT SUBMIT A DESIGN***
thanks for reading I just needed to make sure we find the right fit for all future projects:)
Updates
***ATTENTION*** I am just after a logo for now. If I like the design you supply I will select you to do the remainder of the work ie. The 3 other images for levels of spice packaging...and more.
If you are able to design something with a style and look we love there will be more in it for you :)
Thanks :)
Added Tuesday, January 22, 2019
Target Market(s)
Families in their weekly grocery shop- to stand out on shelves at the supermarket. Also at food markets
Industry/Entity Type
Food Service
Logo Text
Tender Lovin' Chicken (slogan underneath 'Coz we all need a little TLC')
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Chicken and attractive colors that make you feel hungry
Nice to have
- Unique but easily readable text