• £110

• 150 designs

• 59 designers

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Logo Design Brief

Purple Umbrella is a business consultancy advising travel companies how to make the maximum profit they can. It was formed in 2008 and has a brand. The brand design elements have been lost over time and it is felt that there is a need to refresh the existing assets.

The business uses in depth analysis of destinations and markets to provide insight to travel businesses. The owners have a young at heart approach to business. They have extensive experience in the travel industry and try not to take life to seriously, although they are very serious about their business and the business reflects this.

I would like the following designs done

1. Update current logo to ensure consistency in colour and font and incorporate new strapline. Logo must then work in colour and B&W.
2. Also need business cards and
3. Corporate digital stationary
4. PowerPoint slide deck

I am willing to investigate changes to the current design if the corporate identity is maintained.

Target Market(s)

Travel businesses who need help making the most profit that they can from their marketing spend and enquiries. Will include tour operators, airlines, hotel chains, OTAs, cruise lines

Industry/Entity Type

Travel Industry

Contact Information for Business Card

Charlie Bateson
Managing Consultant
079 9052 1629
charlie.bateson@purple.umbrella.co.uk
31 Agnes Road, London, W3 7RF

Logo Text

Purple Umbrella, The Travel Strategy Specialists

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Same colour palette
• Same design elements
• Work in colour and black and white

Nice to have

• Make the umbrella larger
• standardise the font and colours used

Should not have

• Significant changes to the existing one

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Files

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