• US$150

• 50 designs

• 5 designers

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Label Design Brief

We need a label design that we can use across a variety of vegetable-based food products that we produce using some of our organic vegetables that we grow on our farm located in Maine, USA.
Our products include:
1) a Traditional and Vegan Korean Kimchi
2) Kojang Sauce (a Korean Hot Sauce)
3) Cukes of Hazzard Relish
4) Aubergenius Chutney
5) Seasonal Soups (many varieties, depending on what's available during the season)
6) Hard Corps Maple Syrup (we are retired from the U.S. Marine Corps, hence the name and spelling)
7) Maine Wild Blueberry Kombucha (made with organic Maine wild blueberries)

For the Korean products (kimchi and kojang sauce) we would like to incorporate the Korean chili pepper (red) and chopsticks. The attached picture was taken from the internet, it has not been trademarked, but I am hesitant to use it as is as our business expands. Would like the "kimchi" to somehow incorporate the chopstick and pepper, but not look exactly like the attached image.

The final design should communicate farm fresh, organic, healthy and high quality ingredients, and Maine-made. All of our products go into glass jars 16oz and 8 oz. The hot sauce goes into 5.5oz and 8 oz bottles, the Maple Syrup goes into 8oz and 16oz bottles, and a 12oz bottle for the Kombucha. We will need the flexibility of changing some components of the label to accommodate each different food product.

The labels do not have the encircle the entirety of the jar. We understand that this is a tall order to fit so many different products. We are hoping that once we get the feel and design down, we can work with you for a fee outside of the competition to finalize other products labels on different sizes jars, bottles, etc. Its most important that we get the right feel for a label that can be used for a wide variety of food products.

Target Market(s)

Health conscious, foodies, local farm supporters

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Chase Stream Farm Logo. Room for product name (interchangeable per product), ingredients list, space for jar size (8 oz, 12 oz, 16 oz). On Korean products -must have Korean hot chili pepper and chopsticks

Nice to have

• We'd like something fairly bold and rustic looking.

Should not have

• Nothing too modern or industrial looking. Nothing hippy-ish. Clean and professional. No cartoonish looking letters or designs.

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Files

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