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Blackstone Group Canada Inc. - a commercial real estate development organization in Toronto, Ontario
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This customer received 198 logo designs from 87 designers. They chose this logo design from pen design.com as the winning design.
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C$150
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198 designs
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87 designers
Logo Design Brief
We need a logo design for a new organization based in Toronto, Ontario, Canada. The central company to the organization is a commercial real estate development company and most of its projects are likely to be in the City of Toronto or in the Greater Toronto Area (Southern Ontario). Predominantly the company's projects are multi-residential in nature (eg. apartment buildings, seniors or student housing, townhomes). The two owners/principals of the company have decades of development experience each, particularly in the fields of engineering, land use planning, real estate appraisal and real estate financing. We would like to see designs that use the colours black and/or dark navy blue. The final design should communicate financial safety, corporate strength and capital growth. For some reference, our current website can be found at: blackstonecanada.com (website will likely need to be redone/improved after we decide on a new logo).
Target Market(s)
Established, sophisticated investors in real estate development projects.
Industry/Entity Type
Real Estate Development
Logo Text
"Blackstone Group Canada" or "Blackstone Group Canada Inc." or possibly just "Blackstone"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- "Good Times" and "Penultimate Light" but can be changed if designer prefers
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong look, memorable. Logo should be useable for business cards, letterhead and website.
Nice to have
- Probably would like to see the word "Blackstone" in the logo or perhaps the company's initials (i.e. BGC or BGCI). Website fonts currently used are "Good Times" and "Penultimate Light" but could be changed if designer prefers something different.
