• C$150

• 255 designs

• 100 designers

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Logo Design Brief

Hello! We need a logo design for a wedding planning and design firm based in Edmonton, Alberta, Canada called Your Personal Fairy Tale. We specialize in creating weddings that are unexpected, unique and personal, and include an unforgettable client experience.

I've attached our current logo, but we are looking to get away from a similar format or any icons in our brand that is associated with fairy tales (i.e. stars, wands, fairies etc.). Fairy Tale in the sense of our new brand is more about giving our clients space to have the wedding they want and to not be afraid to shake up traditions, trends and others expectations to do so. To follow their dreams and not be afraid to declare what's important to them, rather than the current idea of creating fairytale weddings as traditional fables and stories. If you want to get a feel for the brand as it presently stands, please feel free to visit our website at www.yourpersonalfairytale.com.

We'd like our new logo to be modern, clean and simple. We'd also like to see some kind of iconography, just not anything similar to the current ones in our brand. (No hands, wands, fairies, stars etc.)

We'd like to see designs that include our brand colours (in the brand profile attached) and feature fonts that are a mix of script and sans serif. We've included a page with some suggestions for new fonts, but definitely open to changing these to match the new logo so please don't allow them to limit you. This new logo is part of a rebranding project to refresh the entire look and feel of the company. We have attached a preliminary branding profile that includes our new tagline, mission, vision & values, statements, values and brand story. Thank you in advance!

Target Market(s)

Our ideal clients are professionals, aged 25-40, who are engaged and looking to plan the wedding of their dreams. They want a wedding that's unique, that breaks with tradition, is a destination wedding, follows a strong theme or plays with bold and creative design.

Industry/Entity Type

Wedding Planner

Contact Information for Business Card

Side 1 - Logo
Side 2 -
Corina Waldie, WPICC, DWC
Wedding Planner & Designer
Edmonton, Alberta

Phone # - 780-306-2369
Email - corina@yourpersonalfairytale.com
Website - yourpersonalfairytale.com

Instagram, Pinterest, and FB logos ideal

Logo Text

Your Personal Fairy Tale Wedding Planning & Design

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company Name - Your Personal Fairy Tale
• Plus descriptor (preferably as a smaller sub-text to the main name) - Wedding Planning & Design
• Clean, modern, design
• Strong iconography of some kind

Nice to have

• Mix of sans serif and script fonts. Maybe Your Personal Fairy Tale in a script and Wedding Planning and Design in a sans serif

Should not have

• No icons related to the present brand. No stars, wands, fairies, or anything else related to fairy tales.

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Files

Download all files - 1.3 MB