Alberta auto sub prime finance company needs a logo

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This customer received 68 logo designs from 44 designers. They chose this logo design from Mario as the winning design.

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Logo Design Brief

We need a logo design for an automotive finance company called Fix Auto Credit based in southern Alberta. We provide automotive financing for those who have weak or non-existent credit. We are looking for a simple yet eye catching logo design. The overall design should be more square (think UPS and WWF) rather than rectangular (coca-cola/michelin). The word "Fix" should stand out. It should have a border, with the logo/words contained within (see UPS, Harley, Shell, Michelin below). Nothing bubbly or cute, more bold and slightly rugged (think mountains, wildlife, coulees, national parks etc...), though does not need to be overly detailed.

Target Market(s)

mostly middle age demographic

Industry/Entity Type

Automotive

Logo Text

Fix Auto Credit


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Character Logo

Logo with illustration or character


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Full name (no acronym)
Nice to have
  • Representation of Southern Alberta Canada (ie landscape, lifestyle)
Should not have
  • all black text
Payments
1st place
C$120
Total
C$120

Project Deadline
21 Dec 2018 23:23:39 UTC
Language

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