• US$110

• 52 designs

• 10 designers

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Graphic Design Brief

Hi Designcrowd :) I need a Logo design for a new brand for handcrafted design furniture and Home & Living products, produced by local artisans in Nicaragua. Fair trade and sustainability are important parts of our brand ID, combining design with traditional production techniques. The target market is Germany / Europe, specifically design oriented people aged 35+ with above average income and social awareness. Quality and price-range are medium to high. Brand ID: Handcrafted, Design, Natural materials, Fairtrade, Socially Responsible, SustainabilityAssortment - Home & Living items, furniture, hammocks, deco & accessories, mostly made of Teak Wood and 100% Certified Cotton. (please find some product drafts attached)Slogan: “Madre Madera – handcrafted & designed to make a change” – or “Madre Madera – fair. Handcrafted. design.”The logo will be used on: Webpage, Facebook, Instagram, catalogues, online-shops and also woven labels (for blankets, hammocks) and metal emblems. So far there are no preferences in terms of colours, the logo should work as coloured version as well as engraved in wood or metal emblems. Looking forward to your ideas!! Thanks and many regards, Martin

Target Market(s)

The target market is Germany / Europe, specifically design oriented people aged 35+ with above average income and social awareness. Quality and price-range are medium to high.

Industry/Entity Type

Home Furnishing

Logo Text

Madre Madera

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Font styles to use

Other font styles liked:

• see file Sample FONT - i liked this font, but I'm open to different suggestions!

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Creativity and recognition value

Nice to have

• An idea I had was an abstract version or even combination of the core elements of Madre Madera:
• hand (handcrafted, handshake = fair),
• wood (natural resource)
• furniture (lounge chair, hammocks)
• But so far i haven't found a good example that also suits the premium target market. I am generally open also to different approaches and ideas!

Should not have

• Too generic "NGO style" Logos. We had received plenty of these from logo generators and they didn't really meet our requirements.

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Files

Download all files - 0.5 MB