Infographic: Captive Insurance for the Cannabis Industry
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This customer received 27 graphic designs from 7 designers. They chose this graphic design from Aurora:) as the winning design.
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Graphic Design Brief
I need an infographic designed for the attached article. The resulting document will be used in B2B content marketing and education, so it must be professional and clean and not an exercise in art. Colors used should be those of my logo found in the signature: blue, yellow & white. Design is up to the expert's discretion. I expect there will be a few iterations. ALSO: The chosen designer can expect many more projects using the same overall design, so it behooves you to participate. Please follow these directions and ask questions if unclear.
Target Market(s)
Business Owners, CFO's, CPAs Consultants, Commercial Real Estate Professionals
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean professional design (not too overboard) using only the colors specified (see logo in signature- white, blue & gold/yellow)
- Images provided
- Call to action with link provided
- Signature block- use your discretion
- Everything you need is on the document
Should not have
- Too much clutter, wrong colors