You are targeting people who own cheap glasses offering a far better product whilst still being affordable for this audience.
I was hoping you could elaborate on this target market. As you have stated that you want it to feel 'upmarket' yet my initial impression was that you were targeting people who are money conscious and more likely to respond to a economical design.

We are selling the glasses online for $50 where we actually also sell the exact same product in our physical store for $160. We don't want it to look upmarket and expensive but we also don't want it to look cheap and nasty because that's not what our product is. Our glasses are quality and on trend. We are offering an upgrade to people that normally only buy $10 glasses.

I get it, thanks for the reply. Could you review some of my submissions to give me an idea of how to proceed with any further submissions. Cheers.