Tile World - logo refresh

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This customer received 175 logo designs from 76 designers. They chose this logo design from MAX HENDRA 2 as the winning design.
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About the Business
Tile World is a ceramic Tile Retail store that services both the retail consumer directly (50%) and the tiling trade (50%).
Their range of tiles and trade products is extensive as they are supported by the warehousing and logistics infrastructure of their parent company – Tile Trends.
Design notes:
The current Tile World logo and colour pallete are outdated (see https://www.tileworld.co.nz/)
The new logo can use any colour pallete – but it would be good if it was more complimentary to the parent company logo (see http://tiletrends.co.nz/).
Having said that anything ‘too bright’ may lack credibility. The message we are trying to convey is one of professionalism, helpfulness and trustworthiness. Not bargain basement but not too upmarket either.
The logo must be easily read and suitable for use on building signage.
Updates
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Logo Text
Tile World