Automotive Dealership Relaunch

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This customer received 133 logo designs from 71 designers. They chose this logo design from juiedesign as the winning design.
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Logo Design Brief
We'd like a logo bold, modern and sleek. We are okay if there is an abstract symbol. I will upload the previous logo just for a reference.
We are an automotive dealership carrying vehicles that are mid to high end. Our colors have been mostly red and black, we are comfortable changing colors and love burnt orange.
Target Market(s)
Our target market ranges from mid 20's to late 40's, male and females.
Industry/Entity Type
Automotive
Logo Text
Guerrier Motor Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Would really like to be able to use a portion of the logo in symbol form.
Should not have
- Should not include wrenches or tools indicating a mechanic shop.