California-based public affairs firm needs logo

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This customer received 130 logo designs from 65 designers. They chose this logo design from BUNG as the winning design.
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Logo Design Brief
Rubicon Strategies is a newly-formed public affairs firms that focuses on winning political battles on controversial real estate projects. Logo should evoke this idea: When the future of your business is at stake, Rubicon Strategies is the ally who will help you fight and win your toughest battles. Logo could include Ancient Roman imagery, particularly a Roman soldier's helmet or something else that evokes the idea of "crossing the Rubicon" like a river, shield, armor, arrow, spear or sword. We like sans serifs fonts that look modern but have an antique feel to them like BonvenoCF. Open to a logo that excludes the word "Strategies" if it makes sense to do so.
Target Market(s)
Corporate executives in the real estate industry.
Logo Text
Rubicon Strategies
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors should be simple and bold. White and/or black with one additional color only. Should try for a feel of "swift action", speed, forward thinking, boldness. Logo could include Ancient Roman imagery, particularly a Roman soldier's helmet or something else that evokes the idea of "crossing the Rubicon" like a river, shield, armor, arrow, spear or sword.
Nice to have
- like sans serifs fonts that look modern but have an antique feel to them like BonvenoCF. Open to a logo that excludes the word "Strategies" if it makes sense to do so.
Should not have
- Too many colors. Should not look whimsical or "fun".