• US$150

• 80 designs

• 5 designers

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Advertisement Design Brief

We need to create 4 ads to run on buses, trains and at the train station. I have uploaded the specifications for King Bus, Taillight and Two Sheet.

For the King Bus, we need to target African Americans promoting the Vegetable and Coconut Oil products. I want to have the Columbus logo, picture of all 3 vegetable oil products and the 1 coconut oil product and make some designs using an African American family. Give me some creative designs of maybe a family cooking with kids in the background playing. Open to any creative ideas.

For the Taillight, we need to target Hispanics promoting the Corn Oil product. I want to have the Columbus logo, all 3 pictures of the corn oil product and make some designs using a Hispanic family. Give me some creative designs of maybe a family cooking with kids in the background playing. Open to any creative ideas.

For the two sheet, we need to create 2 ads: one targeting Hispanics and one targeting African Americans. Following the above same guidelines of both, but since the two sheets will be placed inside train stations, people have more time to read the ad vs driving pass a bus or train. Therefore, we can add more information. Add the following for the Hispanic two sheet ad:

The chef trusted Gold Standard for salads, baking and frying, offering a clean crisp taste. Cholesterol free & 0g Trans Fat Per Serving.

Add the following for the African American two sheet ad:

Your cooking companion. Enjoy healthy meals with the goodness of Butcher Boy Coconut Oil. 0g Trans Fat Per Serving, Non-GMO, helps reduce the risk of heart disease.

All ads must mention:
The Most Trusted Cooking Oils in America for the last 75 years. Available at your local grocer.

Also, put in all the ads:
cvoils.com

Click the below link to access the product photos:

https://www.dropbox.com/sh/45e03c8gv8nq49q/AADSHO5xhe-EJ6LczYACJCbWa?dl=0

Target Market(s)

Hispanic and African Americans.

Industry/Entity Type

Cooking

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All ads must be creative. I will pay for istock images if you need to buy them. Make sure to clearly read the project description and follow the guidelines properly but make sure to provide very unique designs.

Nice to have

• Must be elegant, clean and unique. Columbus Vegetable Oils is a very large company and the designs have to be made with superior quality.

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Files

Download all files - 4.1 MB