• A$150

• 156 designs

• 58 designers

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Logo Design Brief

We need a Logo design for an innovative new fitness program to be launched in gyms. The unique selling proposition is that this is a range of pre-choreographed classes (similar to the Les Mills system of classes such as Body Step, Body Pump etc) but it provides interesting choreography to challenge both the mind and the body. We believe a large proportion of fitness attendees are bored with the current repetitive offerings and want classes which also make you think. With the rising concern around the increase in dementia, we believe our programs are the best way to combat this degenerative disease in the early years before it takes hold. We want to launch it under the umbrella brand of MYND TRIBE, but our classes will be called MYND STEP, MYND DANCE, MYND FLOW. Hence the word "MYND" needs to be prominent. The logo needs to be "on trend" to capture the millennials and also look good on a range of clothing. It needs to be an "aspirational" brand.

Target Market(s)

Women and men who attend the gym, aged 20 - 35 years old

Industry/Entity Type

Fitness

Logo Text

MYND TRIBE

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MYND should be the major focus of the logo (and TRIBE should be very small) as under the MYND TRIBE umbrella brand will sit MYND STEP, MYND DANCE, MYND RELEASE and MYND ACTIVE

Nice to have

• A symbol representing MYND, may be a nice to have, however the letter MYND may be better standing out on their own. The whole logo needs to be simple, yet strong.
• Update: I'd like to see a logo with MY and ND placed on top of each other (maybe in a box)..... eg
• MY
• ND

Should not have

• No icons representing muscles etc, this is not what the business is about. The logo needs to be strong and stylish.

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