• A$700

• 212 designs

• 92 designers

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Logo Design Brief

We are an Australian high performance mindset and personal development company who offer events/seminars, courses and education for people who don't want to settle for average in their life. We are currently going through a rebrand to position our brand towards a high performance market. Although we still hold our fun, dynamic traits that our brand has been built on. Our clients want to achieve and are often business owners, looking to become business owners or want to excel at a higher level in the role they play in life. They generally have big dreams, are driven, looking for help, open and willing to learn, courageous, love connecting and are caring, energetic, implementers, health conscious, easy going, like a laugh, resilient and resourceful.Our brand is represented by our key presenter, Michael 'The Mojo Master' (https://www.instagram.com/mojo_master/) He is a no bullshit, young, vibrant entrepreneur with a big vision to impact the world.We are looking for simple,
creative, modern designs that appeal to this market and would like to move to a colour palette featuring blue (white and black would be ok too to be incorporated but not essential). This brand is representative of him personally and also exudes the personality and values of our clients as well.
We want to incorporate a phoenix - what we do is a lot of transformation and the phoenix is a classic symbol of rebirth and tranforming
The final design should should be flexible to use across a variety of online and print mediums.

Target Market(s)

New age entrepreneur that want to have a lifestyle
Our clients want to achieve and are often business owners, looking to become business owners or want to excel at a higher level in the role they play in life. They generally have big dreams, are driven, looking for help, open and willing to learn, courageous, love connecting and are caring, energetic, implementers, health conscious, easy going, like a laugh, resilient and resourceful.

Industry/Entity Type

Education

Logo Text

The Mojo Master

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We love the concept of a phoenix and maybe even incorporating it into an M.
• It must be creative, we want people to be creative. We don't want it to be literal. It can be representative of a phoenix or include a whole phoenix or representation of transformation.
• It has to be creative and not generic looking but also be gender neutral (so not too masculine or not too feminine)
• Simple, creative and stylish
• Adaptable across numerous online and print mediums
• Gender neutral
• Luxury high performance feel
• MUST HAVE MOJO!
• Keep colour palette simple and vibrant, we want to be able to have good options to use on black and white backgrounds
• Blue colour palette

Nice to have

• Sans serif text

Should not have

• Must not Be skewed too feminine or too masculine
• Should not be too corporate looking (we are a fun brand so needs to reflect that)
• Should not be generic looking and something that is easily seen on google or stock logo images
• Should not look like any other existing logo featuring a phoenix or eagle or bird - needs to be unique!

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Files

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