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New Logo for Life Insurance Brokerage in Denver Colorado USA
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This customer received 226 logo designs from 97 designers. They chose this logo design from Logo_kil as the winning design.
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US$150
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226 designs
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97 designers
Logo Design Brief
We need a logo to rebrand our company. The new company will be called FAIR Insurance Solutions. We are insurance brokers selling life insurance, long term care insurance, and disability insurance. Nothing else. And while we sell to consumers, the main avenue of attracting consumers is by working with their financial advisors, financial planners, wealth managers, etc. to entice them to recommend us to the client. Thank you for working on this project!
Target Market(s)
Two equal targets: 1) Financial Advisors (explanation of what they do:https://www.napfa.org/financial-planning) and 2) people who need insurance like families, business owners, professionals, etc.
Industry/Entity Type
Life Insurance
Logo Text
FAIR Insurance Solutions
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word FAIR should always be capitalized as it is an acronym to stand for Financial Advisor's Insurance Resource, as we provide insurance products and consulting to financial advisors, but want to call it FAIR Insurance Solutions as the consumer facing component of the business.
Nice to have
- I envision FAIR being stacked on top of Insurance Solutions, with an icon (real or abstract) next to it, but would consider a stylized wording as well, or icon behind. I prefer a two color logo with some type of blue mainly and then another complementary color, maybe orange, green, tan, red, or I don't know, that's not my expertise. Not yellow. Just 2 colors you like. The logo should be consistent with financial protection. But please do not offer logos with the very overused icon of an umbrella or a shield, I won't like those. An abstract logo would be acceptable as would a logo communicating financial collaboration, being smarter than everyone else, or financial security.
Should not have
- Not yellow, my current logo has yellow and I want to get away from it.