Webshop facelift - modern, sales oriented, mobile first

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Web Design Brief

We need facelifted webshop, which is running for few years.
www.metroshop.si
Some of the basic requirements:

1.) Logo must basicly stay the same, it could only be a little "modernised".
2.) Main goal is to generate more sales, so webpage must be much more sales oriented.
3.) Focus is on category page and product page. Those two page types must be realy designed very well
4.) Mobile first, there are 80% customers over mobile devices
5.) Mobile menu must be also much better
6.) Category description will go under listed products
7.) On product page, there must be much bigger product images, and also mobile friendly image slider
8.) Big add to cart buttons
9.) Badges about safe shopping, possible returning goods, 100% warranty
10.) exposed product videos, images between text
11.) cleary exposed product benefits
11.) Products, which have sizes to choose, must have more user friendly choose option
12.) category page on desktop can have only products in all width, not side menu on the left
13.) Exposed CTA's on product page

You can create this category page: https://metroshop.si/posteljnina
You can create this product page: https://metroshop.si/shujsevalni-steznik-turmalin-shorts

In short: mobile first, very sales oriented, look like 2018, big images, great shopping experience.

Target Market(s)

6 European coutries

Industry/Entity Type

E-Commerce

Number of Pages Required

3 page


Font styles to use
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Mobile first design
  • Big images
  • Very sales oriented
  • CTA's through product description
Nice to have
  • Product badges, like for example "100% cotton", "On stock", "Sale", "New"
Should not have
  • Should not be copied from somewhere.