• A$150

• 87 designs

• 32 designers

---

Logo Design Brief

'Sea Kayak Rottnest' will offer glass bottom sea kayaking tours on Rottnest Island in Australia. *The kayak tours are about experiencing nature above and below the water so the logo should focus on this and have a fun and relaxed vibe. Your logos could includes not just kayak related objects but marine life as well* Rottnest Island is characterised by its beautiful turquoise waters, white sand beaches and sparse windswept limestone landscape. It is not a tropical Island so no palm trees. The official logo for Rottnest Island has been included below as well as some images of the Island so you can get a feel for the relaxed, family friendly vibe of this location. Rottnest Island is about getting back to basics, it does not have huge modern resorts but little basic beach cottages and an eco resort. Aqua blue(the colour of the kayaks) should be included in the logo and if you need a secondary colour maybe yellow or a limestone colour. This is not a hardcore kayaking company but more about viewing the reef and marine life through the glass bottom. The kayaks are for two people so any imagery of the kayaks should include either two seats or two people.

Target Market(s)

This is quite a wide market from 9 - 75 years old. I think picking up on the fun and relaxed vibe is essential. The logo shouldn't look like it's going to be a tough or hard core tour.

Logo Text

Sea Kayak Rottnest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• Play with the above the water and below the water notion which the glass bottom kayak provides. This could look like a kayak/paddle on top and marine life below (fishes or star fish etc)

Should not have

• palm trees,

---

Files

Download all files - 36.8 MB