Clever Move - a company in exercise and nutrition coaching - needs a clever logo design

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This customer received 219 logo designs from 82 designers. They chose this logo design from studio-DAB as the winning design.
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Logo Design Brief
We need a logo design for a new company based in the Netherlands, called Clever Move (spin-off from Wageningen University). We provide tailored strength training programs combined with nutrition advice and workshops, targeted specifically at people between 40 and 120 years. Clever Move focuses on the reversal of age related muscle loss and thereby aims to improve physical abilities and quality of life. Although we provide individual coaching (online and offline), our major products are 12 week courses in small groups. The programs are based on the most recent scientific insights to assure quality and results. The final design should communicate Trust, Quality, Strength and Energy.
Updates
Gathering more feedback
We received a lot low quality designs. We see a couple nice looking designs, but are not totally convinced yet and would like to see more quality designs.
Gathering more feedback
Need a couple of days before selecting a winner
Target Market(s)
Adults and elderly (40 years and older). Mainly those people that want to take responsibility for their health
Industry/Entity Type
Health
Logo Text
Clever Move subtext: Voor een optimaal functionerend lichaam
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Illustrating an upward effect!
Nice to have
- Integrating movement