Logo for ReBranding Established Consumer Finance Business
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This customer received 69 logo designs from 34 designers. They chose this logo design from java land as the winning design.
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Logo Design Brief
I want a logo that incorporates the company's new URL and tagline
I'd like to see the base name: ProbateCash (all one word, capital P and C) and the base name as URL (which we control) "ProbateCash.com"
We are also playing with the two different taglines
'The Probate Fastlane"
"Days. Not Years."
I have uploaded (as PPT and PDF) some sample expressions of the name and tag lines.
The business: We are rebranding Fair Funding Partners (now at www.FairFundingPartners.com) as ProbateCash.com. The business operates in the USA only. ProbateCash.com provides upfront cash to people who will be entitled to receive a payout from an inheritance, but do not want to wait the months or years it can take to complete a probate court process for settling estates and distributing proceeds to heirs. ProbateCash.com figures out what the heir is likely to receive and when, pays a fraction of that in cash in a matter of days and that waits and receives a portion of the payout months or years later when the process is completed.
We've secured the name and URL ProbateCash.com
We need a logo.
Given the subject matter, (death and inheritance) we can not be funny or whimsical. We need to look simple, solemn, straightforward, and professional; but NOT morbid or funereal.
Target Market(s)
adults in the USA who are waiting to receive an inheritance payout
Industry/Entity Type
Finance And Accounting
Logo Text
ProbateCash.com Days. Not Years. The Probate Fastlane
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must work for websites, mugs, caps, stationary, business card, on contracts.
Nice to have
- See uploaded samples
Should not have
- No whimsical, cartoonish, or comic images.