Design Concept for various leaflets and banners etc

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This customer received 5 print designs from 2 designers. They chose this print design from PAS-CREATIVE as the winning design.
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Create a print design concept that can be utilized across multiple formats eg leaflets, booklets, banners, website.We currently have an collection of print materials with various design styles. We wish to create a look which makes these items more cohesive as a group.The creative should sit comfortably with existing A5 landscape brochure artwork and exhibition banners. The design concept provided should have no inherent meaning in itself. Preferred colours are blue and green. The colours used should be in-keeping with the colour guide attached. This look will mainly be employed on A6 flyers, DL Flyers, business cards and signage.The look should be simple yet modern and serious. The look should allow maximum flexibility in deployment. (Epically considering we have over 30 different leaflets that need to be visibly different but yet seen as a family of leaflets.) Our main website address is also our ‘brand’ ie www.God-is.net . We also have a sister project called the Bible Exhibition.
Target Market(s)
Public
Industry/Entity Type
Christian
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Flexibility in application.
Should not have
- No inherent meaning