Refresh
Leavenworth Ale Fest, a benefit for Icicle Creek Center for the Arts
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This customer received 103 logo designs from 51 designers. They chose this logo design from Leayer as the winning design.
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US$300
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103 designs
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51 designers
Logo Design Brief
We need to modernize and upgrade a logo for an existing event. Leavenworth Ale Fest is an annual beer festival in the Bavarian-themed tourist destination of Leavenworth Washington. It has changed beneficiaries this year and will now benefit the Icicle Creek Center for the Arts, a non-profit arts education and performance center. Our goal is move toward a logo refresh that is more hip and modern. The existing logo is included first below along with sample logos that we like. Of those, the one we like most is probably the Winter Beerfest logo, but it does NOT have to be a winterized logo (in fact, the event takes place in January - so winter wouldn't make sense).The new logo could incorporate a bit of or a reference to Icicle Creek's logo (also attached below). It Does NOT have to include the "Ale of a Party" line, nor the beer mug backdrop. It's really pretty open. Should have some Bavarianization to connect it to Leavenworth.
Updates
Slow in providing feedback
Target Market(s)
Young adults through affluent professionals. Tourists and locals alike. Craft beer enthusiasts, amateur and professional brewers.
Industry/Entity Type
Non-Profit
Logo Text
Leavenworth Ale Fest, a benefit for Icicle Creek Center for the Arts (tag is optional)
Look and feel
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