• £90

• 21 designs

• 9 designers

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Flyer Design Brief

We are looking to have a leaflet designed that educates our customers that we can offer another service in addition to the product we are already well known for which is classic car finance. I have attached a brief which explains what we are looking for in greater detail.

We were considering a 4-panel square folded brochure with the overall size being 148mm square and the flat size being 148mm high x 592mm wide. Possible ideas we have thought of include:

• Simple black background with a car silhouette that is leaving the page but not quite (showing the customer we are expanding but not leaving completely) with our logo placed in the middle of the page.

• We would also like a page identifying we know that our customers know us for classic and prestige cars but add in ‘did you know we can also offer…’ possibly along with a picture of Rob.

• Inside pages listing the types of assets we can finance along with pictures (these pages possibly flowing).

• We also discussed having a small ‘business card’ sized card inside the brochure which gives people the chance to be put into a draw to win a race license paid for by CSF or a track day when making an enquiry about asset finance and completing the deal.

Target Market(s)

This will be sent out to our existing client base

Industry/Entity Type

Financial

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company Logo, pictures relating to: -
• • Vehicles – including cars, commercial vehicles, boats, small planes
• • Agricultural equipment – Tractors, farming equipment
• • Garage Equipment – lifts, ramps, etc.
• • IT – Computers, software, fax machines, telephone systems
• • Office equipment – furniture, desks, chairs, office fit-outs

Nice to have

• Front page to be simple. Maybe with a black background with a car silhouette that is leaving the page but not quite (showing the customer we are expanding but not leaving completely) with our logo placed in the middle of the page.

Should not have

• Pictures of cars inside the leaflet as our customers already know we do this.

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Files

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