• NZ$150

• 75 designs

• 37 designers

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Logo Design Brief

New Zealand Ultimate is looking to launch a new Ultimate Frisbee product – a national participation programme to run across the whole country. It is aimed at co-ed social sports players and will be played mixed-gender (2 male and 2 female players on the field at one time). We are keen to offer the same standard 'product' all over the country - so that each player receives the same great experience, no matter where they play. The name of this programme is ultiM4TES. The name is a combination of the word ‘Ultimate’ for the sport, mates – because it is a social league so you play with your friends and the number 4 – the number of players per team on the field.The ultiM4TES game itself is designed as a gender-equality approach to co-ed social sports leagues. While many other leagues offer sports like soccer as 7v7 with a minimum of 2 females on the field - we want to define this product as 4v4 ultimate with 2 male and 2 female players on the field. We feel this will increase the enjoyment of the female players as they are a valued player on the field, rather than the experience of many females in other sports (and sometimes in Ultimate) where they are just there to make up numbers.The target audience of ultiM4TES isn't necessarily current ultimate players - this will be a key way of recruiting new players to the sport (through work teams or teams of friends that may form around one or two players and their 6-7 non-ultimate playing friends). Therefore our logo has to speak to those outside the community about what the game is - so perhaps having a disc or stylised disc in there somewhere will help communicate that we're a disc sport.With the name of the programme ultiM4TES we want the feel to mirror the fun, social aspect of the game (played with your mates) and the we want to include a stylised '4' as the 'A' in mates, to communicate that there are 4 players on the field. So one typographical way we thought of doing this (although not the only one) is to have it as ultiM4TES with the ulti in lower case, mates in uppercase and the A as a 4.In terms of colours – we’d like the logo to be in two colours (black as well if needed). It is intended that although the same logo is used across our country – we may change the colours to reflect the local community based on their local sports teams. IE in Auckland we may have Blue/White, in Wellington Black/Yellow etc.With regards to how the logo would be used, I imagine at this stage it would mostly be used in a banner type setting - so across websites, facebook pages etc. I also want to get pop-up flags for each league so the logo has to work on them. Therefore it would seem like a shorter, wider logo would be best - as opposed to a square or circular logo (although it would be great if the logo could either work, or be adapted to work on in a circle so we could print it on an Ultimate Disc).

Target Market(s)

Young sporty professionals

Logo Text

ultiM4TES

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Stylised text - ultiM4TES

Nice to have

• Incorporate the idea of a disc (frisbee-type) to ensure people know it is a disc-related sport league.

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Files