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Start Up Sports Apparel Company Needs a Logo
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This customer received 83 logo designs from 33 designers. They chose this logo design from DeanA85 as the winning design.
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US$200
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83 designs
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33 designers
Logo Design Brief
We need a logo design for our athletic apparel company based in Chicago, IL called "Aspire Athletic". We are designing a line of athletic shorts both compression and sports/running shorts. The shorts where designed specifically for storage of items such as cell phones, music devices and id's that provides a sleek and comfortable fit for the active athlete.
The purpose of the shorts' design is to solve the storage and security challenges of carrying personal items when active. Our goal is to solve these challenges and allow athletes to "aspire" for greatness.
The final design could include elements of ATLETICISM, SPORTS, safety and security. Another important element is the idea of "ASPIRE" or reaching for something greater.
Vector images are recommended for easy resizing.
Updates
We want to post a reminder that we are NOT looking for a wordmark or lettermark logo. Though we need the title "Aspire Athletic" in our logo, we are more importantly looking for a symbolic representation for our logo.
Added Tuesday, January 07, 2014
Project Deadline Extended
Reason: We are really impressed with many of the designs submitted! We need some time to narrow down the designs and have our final pick make minor changes. Because we were so impressed we will note our favorites that did not win and keep you in mind for future freelance work.
Thank you and please feel free to send us any questions.
Added Tuesday, January 21, 2014
The final design has been notified, contingent on some minor changes. We wanted to thank everyone for their submissions. (The time has been extended so that the changes can be sent in). You have made the final decision process very difficult. If we told you we liked your design but you were not selected we will definitely keep you in mind for future work!
Added Monday, January 27, 2014
Project Deadline Extended
Reason: Minor changes to design
Added Monday, January 27, 2014
Target Market(s)
Our target market is long distance runners, but the shorts are suitable for any athlete with an active lifestyle or need for storage of personal items when training.
Industry/Entity Type
Security
Logo Text
Aspire Athletic
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Logo could show a bird in flight or similar symbolism to indicate the desire to "Aspire".
Logo could show a shield as a symbol of security.
The final design could include elements of ATLETICISM, SPORTS, safety and security. Another important element is the idea of "ASPIRE" or reaching for something greater.
Vector images are recommended for easy resizing.
Should not have
- The designs should NOT be Wordmark or Lettermark Logos. Instead we are looking for a symbol as depicted in the four Logo Styles selected.