• US$150

• 152 designs

• 61 designers

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Logo Design Brief

Need initial logo for new brand catering to high end events. Company is called “Galas & Blooms” and provides planning, event design, and florals for mostly weddings. Main demographic is women. Company located in SW Florida. Would like logo to include color palette shown in images (dark plum, gold, soft pink, burgundy, ivory). Does not have to include all colors but those are the new branding colors. Initial logo should be laid out horizontally or in a manner that would work well for website header. Also would prefer text be in color like gold that could be placed on dark or light backdrop. Love some type of floral motif on lettering or ampersand. Also like idea of G and B in name forming the logo motif. Open to ideas though. Want something elegant but legible. Like script font mixed with sans serf. Should read “Planning. Event Design. Florals. “ *UPDATE - I like the examples of script fonts shown in the photos posted. The fonts should not be too slanted or casual. Prefer fonts that have more of a close loop on the uppercase “G”. Thank you!

Target Market(s)

Women. Varying ages. Typically 25-65.

Industry/Entity Type

Events

Logo Text

Galas & Blooms

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Galas & Blooms (with ampersand). Must say “Planning. Event Design. Florals.” Needs to include brand colors as shown in images provided. Not all colors must be used but would like to see gold lettering and some type of floral motif on ampersand or letters somewhere. Must be legible and have upscale feel.
• COLOR PALETTE:
• Dark Plum: RGB --> R37, G7, B31
• Burgundy: RGB--> R70, G13, B11
• Light Pink: RGB--> R254, G229, B222
• Gold: RGB--> R189, G7, B31

Nice to have

• It would be nice to include script font and Sans serif.

Should not have

• Black font. Initial logo must be able to show on dark and light background.

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Files

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