Great Lakes Boat Top Super Duck

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This customer received 118 logo designs from 57 designers. They chose this logo design from r-toha as the winning design.
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Logo Design Brief
Great Lakes Boat Top Company has been around for over 60 years! By looking the original logo in the PDF to the more current version you can see the evolution of it through time. We are tasking you to take us to the next SUPER DUCK logo. We have included another project done in the past for Westland cover and the turtle to help aid in design concepts. Below are some bullet points to help in this process:Superhero style that transposes it's everyday identity to a Super Duck conquering the challenge of: Protecting boats and their upholstery from the harsh outdoor elements of sun and rain etc. Offering protection around the clock.ClassyBelow is a look at our Westland Turtle that can be seen westlandcovers.com to see how we have used this icon.We would like to see on the duck a tool belt that holds thread and needles. Also include a cape! We like to see an S on the front with for Super Duck.Work in our tag line: "Our Service Is Tops"
Target Market(s)
Recreational boaters worldwide
Industry/Entity Type
Marine
Logo Text
Our Service is Tops!
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have: cape, S designation, duck, Our Service is Tops!
Nice to have
- tool belts; transformation from secret identity in street clothes to Super Duck; Modern design for duck design
Should not have
- Turttle