The Brave, Smart & Kind Values Project

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This customer received 26 t-shirt designs from 10 designers. They chose this t-shirt design from Kero as the winning design.
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T-shirt Design Brief
The BSK project aims to teach children the important values of being Brave (try something even when you're scared) , Smart (make the smart choice) and Kind (try and be kind for yourself and people around you) on a daily basis. This concept started small and has now gained momentum in a number of elementary schools in the US. It's a great way to ask children about their day in a different way and raise BSK adults.
In order to boost this growing movement, we would like to make T-shirts, hoodies, hats and other garments available for children (boys and girls) that show the Brave Smart Kind (BSK) values in one design.
We would like to see a design that includes one or more illustrations or symbols to accompany these values. Please see example attached.
Target Market(s)
Children & their parents, educators
Industry/Entity Type
Education
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Values must be readable, it needs to appeal to children - boys and girls alike
Nice to have
- it can be bold and colorful, the use of a handlettering style would be nice as well