• A$150

• 81 designs

• 43 designers

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Logo Design Brief

We need our logo/brand updated. Despite this country being so large, our artisan cheese making industry is quite small. We led the charge for many years with our logo (and cheeses) but the industry is catching up. We need to be ahead of it and consider a refresh/makeover of our logo (as part of our bigger strategy) will no doubt keep us in the front of our cheese loving consumers minds. We make great, innovative marinated cheeses alongside classic European style white moulds and some hard cheese too. We know our demographic are broad, yet we also know we need to target the 25-40 age bracket more and give them some more considered attention.'Speak" to them more I guess. We think a change to the font would be a great start and are even considering moving away from so much of our blue in our logo (whilst keeping it in there somewhere) and more towards a darker grey or even black. The final design should communicate innovation, confidence and knowledge in our industry and above all, great cheese! We are happy to retain the hand drawn cow/goat aspect but aren't adverse to seeing designs without it too.

Target Market(s)

25-40 yr old. Culturally and gastronomically aware.

Industry/Entity Type

Food Production

Logo Text

Yarra Valley Dairy - Artisan Cheese

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our name

Nice to have

• the words 'artisan cheese'
• our cow/goat drawing

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Files

Download all files - 1.2 MB