• A$400

• 172 designs

• 35 designers

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Logo Design Brief

Our company name is 'Soma Organics' and our idea is to aim at the health and organic market, promoting a new way of snacking with a bite sized ball that contains no sugars, preservatives, artificial flavours, and is packed with goodness.

We need a logo designed for our organic snack food company. The look of the logo needs to be sophisticated but with a modern twist. We want to communicate organic and eco-friendly along with finding a balance between high-end and ‘friendly’. Our name 'Soma' is quite generic, so we need to specify we are a food related business. Ideally, we would would like to steer away from the typical organic logos of golden suns and wheat leaf images however if they are used, it must be modern, fresh and up-dated. What we mean is, we want to stand out in the organic market so please be creative with your ideas.
We intend to sell the product in health food stores, gourmet cafes, boutique yoga and pilates studios, gyms, gourmet food markets, and progressing to hampers, hotel rooms, large chain supermarkets and airlines. Eventually, we will support and be visible at events from fun runs to eco-expos, and we intend to start a resource community for healthy living once the website is produced.

Additional information about the product (just for extra knowledge).
The name of our main product is Superbite. Our key focal points about the product are: bite size, alternative snacking option, shape, innovative packaging and organic ingredients. The actual product consists of an organic health snack made of almonds, brazil nuts, chia seeds, dried goji berries and other natural sweeteners. We are keeping up to date with current super-food trends (chia and goji represent our introductory flavor) and we want to stand between the common energy/muesli bar market and the protein filled foods for gym passionates.

Target Market(s)

Our target consumer will be in interested in health and wellbeing, the organic community, and people needing a healthy, convenient snack food.

Industry/Entity Type

Airlines

Logo Text

Soma Organics

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are very open to suggestion.

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Files

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