• A$400

• 142 designs

• 46 designers

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Logo Design Brief

Hey there!

We're a university law society looking for a bold new logo as part of a major rebrand.

For the winning designer, we're very likely to offer more design work opportunities - we produce lots of publications, marketing collateral and merchandise for a range of initiatives across the year!


Logo Style:
- A clean, modern logo with a corporate feel, similar to logos utilised by large commercial law firms (see examples);
- Something that combines a distinctive, abstract visual element and text would be ideal.

Logo Text: QUT Law Society


We're not looking to be the same as other law societies; we're seeking to position our brand closer to the corporate end of the scale than the traditional law society.

THINK:
Bold
Professional
Corporate
Innovative
Fresh

*** Please steer clear of scales, gavels, lady justice, shields, wreaths and other kitschy legal-ish elements!

Your palette should employ a limited range of bold colours. It should also work in monotone. We'll leave colour selection to your discretion!

Our publications, new website and other materials will be done in blacks, greys and whites with pops of bright colour (see examples).

Because your design will go on everything from publications and marketing materials to business cards and letterhead, sports uniforms and merchandise, it needs to be super flexible.


[ EXAMPLES ]

Logo Style - We're looking for something like: http://tinyurl.com/logo-freehills, http://tinyurl.com/logo-mclendon, or http://tinyurl.com/logo-flinderslawsociety.

For inspiration as to colour, design and the palette we're using for publications and other materials, have a look at: http://www.mallesons.com/ and http://www.corrs.com.au/.

Target Market(s)

Our membership and core market are male and female law students aged 18-25, with slightly more females than males.

Although students are our primary focus, we also have a number of corporate clients we work closely with - essentially, we sell large commercial law firms opportunities to work with and advertise to law students in exchange for funding our initiatives.

A more professional, corporate feel will suit both demographics.

Industry/Entity Type

University

Logo Text

QUT Law Society

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - A visual element along with text;
  - Colour and mono options.

Nice to have

• - A visual element that is able to be separated from textual elements;
  - Square and landscape orientations.

Should not have

• - Overly traditional 'law' design elements: wreaths, scales, lady justice, gavels, etc.;
  - Your design doesn't have to be a solid lump of colour, but should not be overly intricate (it should be effective in small scale).

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Files

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