• A$300

• 64 designs

• 29 designers

---

Logo Design Brief

I would like a logo for my career development business called “Career Amplifier.” I would like to use this logo on my website, business cards and LinkedIn and other resources and promotional materials that I create.

MY CAREER OBJECTIVE OF CAREER AMPLIFIER IS TO :

1) Help people identify the unique skills within themselves and use this self-awareness and discovery to guide their career decisions. The objective is to help clients find meaningful and fulfilling career pathways.

2) Coach people on job searching skills and strategies (ie resumes, interview skills, using LinkedIn, networking)

TARGET AUDIENCE

Working professionals looking to enhance or change careers i.e. 25-40yo

BACKGROUND ON COMPANY NAME - CAREER AMPLIFIER

I chose the name Career Amplifier, because I want to help amplify people’s careers and enable them to be happy in the job that is right for them. The reference to amplify is also about helping people to listen carefully to what is inside them and enabling them to amplify this so that they are more aware of their strengths, skills and interests.

DESIGN STYLE
• Clean, modern and simple
• Not too corporate


SUCCESSFUL DESIGNER WOULD NEED TO PROVIDE THE FOLLOWING DELIVERABLES (initial selection will be based on logo only):

• Artwork files of logo in format(s) for use on website and printed materials i.e. EPS, GIF, PDF
• Details of typeface that is used if this needs to be purchased or if licence is required
• Details of colours used i.e. CMYK or pantone
• Guidelines of how the logo should be used i.e. if there are any exclusion zones or whitespace requirements surrounding the logo
• Mock-up of how the logo would appear on a business card
• Logo should be able to be used in full colour and mono
• All copyright and IP to be transferred

Target Market(s)

Working professionals looking to enhance or change careers i.e. 25-40 year olds (typically degree qualified).

Industry/Entity Type

Business

Logo Text

Career Amplifier

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A logo that relates to amplification (ie noise/turning volume up/amp signals ect) This is because my business is about helping people listen to what is inside themselves about their strengths/values/interests ect and to use this information to help them make career decisions.

Should not have

• Please do not use pink, orange, purple or brown colours.
  
  Images that indicate "climbing up the career ladder" or going up management levels. This is because my business is not about helping people climb up the career management chain but exploring careers that are meaningful for them which is not necessarily climbing the corporate ladder or earning more money.
  
  No additional wording should be added to the logo. Only include words "Career Amplifier"
  
  No person/people pictures