• US$300

• 66 designs

• 11 designers

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Brochure Design Brief

Create a compelling brochure design that stands out from other training and certification offerings in the training space and develop the final brochure with copy provided by the client. Our offering includes a technical component – KWP Connect – which is a virtual ecosystem / online portal with robust capabilities for virtual events, etc. It is our unique value proposition. It’s how we’ll stand out in the marketplace. You’ll find this in the brochure map. But, the offering is first a training and certification value proposition. This is a new product offering.

The KWP Connect portal will be a 3-D environment, which is leading edge in our space and very sophisticated looking. We need a contemporary style that reflects that forward leaning sophistication and works with the images provided. Suggest interconnectivity everywhere without always being explicit about interconnectivity.

The designer’s skills need to fall to the artistic side of the continuum rather to the layout designer side of the continuum. We want creativity; of course, the designer needs to be able to use the tools to turn the design into a brochure.

The brochure map is crafted around a 6-page brochure with cover, back, and fold out to reveal a spread. Unfortunately, it is copy heavy. I’ll continue to look for areas to thin it, but work with what you have giving air wherever you can.

The thinking behind the flow is as follows:

When the brochure is handed to someone, they will see the cover first. Then, typically, they will turn it over to look at the back. With that behavior in mind, the cover sets the stage for why people need KWP and the back cover identifies the ways people can partner with KWP. The inside spread offers the specifics. Also, if the reader opens the first fold and keeps the second fold closed, and then turns it over, the Why Partner and Why KWP are next to each other. When you craft the .pdf version, try to keep these connections in mind as you flow the pages.

We are open to an 8-page format. It will primarily be distributed as a .pdf file attached to email and/or downloaded from the website. We will print brochures for trade shows and proposal inserts, for example, and we want to keep print costs reasonable. This version of the brochure will not be used for direct mail; so, no address block is needed.

For the .pdf used for the website/email attachment, please sequence the pages: Cover – Inside left 2 – Inside center 3 – inside right page 4 – inside fold-in opposite in the inside left p5 – back page 6.

For the .pdf used for print, please sequence the pages so they support the 6-page fold in approach, if that is the design you propose. If the brochure map does not make that clear to you, please ask.

We have an existing logo and images that represent various areas in the online portal, attached. Note, we will have one more image for the online portal that will represent a virtual expo hall. Please use a placeholder image so we don’t forget to include it where appropriate.

CMYK colors
Cyan 99
Magenta 77
Yellow 4
Black 0.5

RGB Colors
Red 2
Green 79
Blue 159

CMYK colors
Cyan 57
Magenta 49
Yellow 48
Black 15

RGB Colors
Red 111
Green 111
Blue 111

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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