• US$200

• 59 designs

• 20 designers

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Logo Design Brief

We need a fresh and innovative logo design that will be featured in the launch of a unique fundraising campaign website. We are creating a fundraising initiative that will run 30 day campaigns to support various social causes around the world (e.g. supporting education in Nepal). The campaigns will rely largely on micro-donations from many individuals. The concept is "all it takes is one" person to kick-start a movement to make a difference in the world. Anyone can inspire leadership and be the cause of change. The first campaign will be in partnership with the Global Volunteer Network, a New Zealand based charity, although the logo can be completely independent of their logo. The design should help support the ideas of innovation and progressive social change.

Target Market(s)

Men and women interested in supporting causes that make a difference in the world and projects for social change. The majority of people will be in the 18-50 age range, including university students and working professionals primarily, and, but not limited to, those in urban centres. They will likely be computer savvy and have had experience with making online payments in the past. The logo will be used on a website and on print materials that will call people to action to make donations supporting a range of social projects such as funding education in developing countries. All projects funded will be based on sustainability. So that is a factor in the target market, they believe in not only charity but sustainable charity and empowering those in developing countries.

Industry/Entity Type

Non-Profit

Logo Text

All It Takes

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• The project is based on exponential growth and the idea that "all it takes is one person to change the world." The website will be "allittakes.ca" so we are really going for the "Give its everything you've got" and the "All it takes to change the world is you". Each person that donates to our project will also have to inspire 2 more people to do the same. Then those people inspire 2 more people so it grows exponentially. This doesn't have to be in the design but it can if it helps for creative purposes.
• It could be nice to see something that demonstrates exponential growth.

Should not have

• Anything that may communicate dependency, haves vs. have nots, big brother/little brother. should not have more than 2 or 3 colors.