• US$250

• 105 designs

• 26 designers

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Logo Design Brief

We are in need of a unique, clean, easy to read/identify company logo.
We specialize in furnace replacements, air conditioning replacements and indoor air quality. We have a current logo which is difficult to view and too long/wide for many of the "square image boxes" offered in the advertising home-pages for listing online.
We have used friendly, trustworthy colors, patriotic US Red, White and Blue. Have also played with Yellow, White and Blue. Hoping for something cleverly obvious to someone looking for our type of service, yet not so predictable as to be bland.
We are a small, quality concerned, take GOOD care of our customers company who needs to attract quality customers from millennial to our treasured elderly.
Owner is a Veteran US Marine. Quality products, service, health and safety of our customers is of utmost importance.
Our business name is Michigan Heating and Cooling. DBA -We call ourselves Michigan HVACR. It has been brought to our attention many people do not know what HVACR {Heating, Ventilation, Air Conditioning, Refrigeration} stands for/means. As such, the suggestion also comes that we add the Heating and Cooling back into design and somehow the HVACR as well.
The owner loves the State of Michigan image (lower part for sure) included.
1st/previous owner apparently used a black capital block M. This would be entertained with the MI image crafted into it, in a different color than black and distinctly different font the University of Michigan "M". We certainly will appreciate other ideas as well! We are stuck and thus, we seek help from the Designers of the world!

Thank you for your help, creative genius ! ))) Can't wait to see what you all create!

Images attached are: 1 is our existed logo -- the others are images that in seeking inspiration we thought were interesting, But NOT that we want to see every design based on just these. The other designs are simply lifted off web search and we do not have any copy or use rights to them. Submitted for example purposes.

Target Market(s)

ages 25-85, male and female, Homeowners with disposable income, property management and rental property owners. Furnace and air conditioning Replacements. Customers who need superior Indoor air quality for their health.

Industry/Entity Type

Hvac

Contact Information for Business Card

Design can be vertical/portrait display
Please make it interesting and Unique looking

Logo Text

Michigan Heating & Cooling / HVACR

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo, web site address, email address, Phone number with text "text or call", Employee Name, title, physical address

Nice to have

• Vinyl look feel
• unique on both sides

Should not have

• Cheap look or childish

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Files

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