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Logo for new online fitness equipment retailer: FTS Fit
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This customer received 87 logo designs from 36 designers. They chose this logo design from Rimjim$$ as the winning design.
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US$150
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87 designs
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36 designers
Logo Design Brief
We need a logo design for our new company that will be marketing high-quality versions of basic fitness equipment online - gym bags, jumpropes, foam rollers, gym towels, etc. The logo will be used on our new website, packaging, and on the products themselves. It should be very simple (perhaps even text-only) and convey strength and quality.
Target Market(s)
While we hope all ages and backgrounds will shop our products, the target marketing demographic will include both men and women between 18 and 40 yrs old.
Industry/Entity Type
Fitness Equipment
Logo Text
FTSFit or FTSFit.com
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are open to color, but it must be printable fully in black or fully in white on products.
Nice to have
- I'm typically drawn to logos fully square (i.e., height matches width), which could look great on the corner of a gym towel, bag, or water bottle....
Should not have
- Should not include visual references to fitness that could be too literal - e.g., muscles, weights, etc.