• £190

• 57 designs

• 26 designers

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Logo Design Brief

Hi,

We are RocketMule; we are a small start up company focused around an ethos of “No ticket wasted”

Our aim is to provide an online eBay style platform, which allows people to sell / auction transferable tickets of any kind, providing an opportunity for the seller to reclaim otherwise wasted money and the buyer to snap up a potentially incredible bargain.

Predominantly we will be focused around the travel industry, helping people sell package holidays, flights, accommodation, train tickets, coach journeys ect ….

Other sectors to include:

• Theatre
• Cinema
• Theme parks
• Festivals
• Gigs
• Exhibitions

Effectively the platform can be used for any form of transferrable ticket that needs to be sold.

Company core values:

• Life should be fun.
• Customer satisfaction is King.
• Giving the right people initiative.

Our purpose is to maximise fun with minimal funds. We have an audacious goal to make sure no ticket is wasted!

Although we are trying to ensure that no ticket goes unused, it also means maximizing the experience your ticket can provide. We will work with service providers and event organisers to ensure buyers are fully aware of the full potential the ticket holds, whether that is through special promotions or upgrades.

We want our branding to have a good sense of humor and to reflect the nature of the business but not in a cheesy or overly silly way, after all there is nothing depressing about winning a holiday or getting a flight in an auction for a fraction of the retail price.



Design Brief:

Let your creative juices flow with this one, we don’t want to put concepts into your head, we would like to see what your ideas are. We are open to interpretation for design and colour schemes.
That being said please bare the following in mind,

• Portray the brand with a good sense of humour.
• No childish, cheesy or really silly designs.
• Our main demographic is holiday makers, however, we do not want to alienate business people, professionals or families.
• Memorable, transferable image

Target Market(s)

Holiday-makers primarily.
Business people unable to use tickets.

Industry/Entity Type

Travel Industry

Logo Text

RocketMule

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must demonstrate our sense of humour and our sense of fun.

Nice to have

• We quite like the idea of having a caricature mule/donkey who is dressed as an old school pilot with the goggles and leather aviator jacket...perhaps riding a rocket and in an old-school pin-up style. He's cool, fearless, fun and adventure seeking - maybe riding the rocket like a bucking bronco. I've attached a picture of a girl riding a rocket in a similar style.
• The text will also need to be able to exist separate and independent from the image.

Should not have

• Not overly silly or childish.

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