Leading European company in its field (auto equipment) is looking for its new logo!

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This customer received 68 logo designs from 33 designers. They chose this logo design from begovic.stefan as the winning design.
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Designer and manufacturer of running boards and access ramps for vehicles. Stepconcept is the European leader in the sector. The company has existed for twenty years, we want to boost our visual identity and this is primarily through the creation of a new logo. This logo should reflect luxury, quality and reliability. The website under construction also plays on premium codes: clean and airy, red, black, anthracite, steel gray ... elegant typo. Important: the logo must be independent of the text of the logo (no drawing text) Possibility: text of the logo in one word (STEPCONCEPT) or split in 2 (STEP / CONCEPT) Make us forget our old website and our future ex -logo! http://stepconcept.com/ (yes, it piques the eyes ...) Europeen leader, Stepconcept is very famous by the major vehicle builders for quality, service and durability of his ramps .. Today, we need a new logo for our company! This logo must reflect premium codes, red and black, gray and white ... Important: the logo must be independent from the text "Stepconcept" Possibility: text in one word ( STEPCONCEPT) or divided into two (STEP / CONCEPT) Help us to forgot our formation logo and website! http: // stepconcept. com / (do you unterstand why we have to change our "beautiful" forthcoming form logo? :) blabla blabla labla blabla labla blabla labla blabla labla blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah lablah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah lablah
Target Market(s)
Professional customers: car builders
Logo Text
Stepconcept
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Independent text of the logo (Text independant from the logo)